Comments on: Go-To-Market Plans (Gone Awry) http://lbrandy.com/blog/2008/11/go-to-market-plans-gone-awry/ { on programming and the internets, every monday } Fri, 03 Feb 2012 14:14:15 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Chalks http://lbrandy.com/blog/2008/11/go-to-market-plans-gone-awry/comment-page-1/#comment-946 Chalks Tue, 18 Nov 2008 03:30:45 +0000 http://lbrandy.com/blog/?p=272#comment-946 You're right, of course. Without a plan, there's only a very slim chance that you'll become 'viral'. However, there is something to be said for saying to yourself "I'm going to make a viral video"... the people in your example just needed to take it a step farther and say "Now how can I do that?" Most of the viral videos created thus far were not preplanned as far as I know, but you can certainly attempt it with varying amounts of success. For instance, http://www.youtube.com/watch?v=exgpW2_MbRM has 336k views. Not bad for a video that almost certainly has been viewed by Skittle's (probable) target demographic: Teenagers and young adults. Also, I've recently started reading startup blogs myself, and I stumbled across this one recently thanks to digg: http://themetricsystem.rjmetrics.com/ You’re right, of course. Without a plan, there’s only a very slim chance that you’ll become ‘viral’. However, there is something to be said for saying to yourself “I’m going to make a viral video”… the people in your example just needed to take it a step farther and say “Now how can I do that?”

Most of the viral videos created thus far were not preplanned as far as I know, but you can certainly attempt it with varying amounts of success. For instance, http://www.youtube.com/watch?v=exgpW2_MbRM has 336k views. Not bad for a video that almost certainly has been viewed by Skittle’s (probable) target demographic: Teenagers and young adults.

Also, I’ve recently started reading startup blogs myself, and I stumbled across this one recently thanks to digg: http://themetricsystem.rjmetrics.com/

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