A great analysis except for one key point. Placebos do have side effects! The lesser known cousin of the placebo effect, the nocebo effect.

You neglected that thousands of scientific studies, treating many many hundreds of completely unrelated diseases found that placebo is highly effective across almost the entire spectrum of human maladies.*

You got the ‘placebo-MAX’ concept, (more placebo effect per pill) would indeed separate our product from competition in the mind of the user, which is the only place that matters, especially for placebo’s. You might go farther, be bold, recognize and EMBRACE the source of the placebo’s power, the intrinsic property of Placebo, is the very power of the human mind itself. In fact, NO OTHER DRUG can claim to cure ailment based solely on it’s power to unlock the awesome power of the human mind.

And, if placebo’s are considered against so-called ‘commercial’ drugs, one finds that by far, the total number of clinical studies in which placebo beat out commercial drugs is tens of thousands to one. What I mean by this is: take every drug study that’s ever been done, all of them in one huge database. Sum up the number of people that have been cured by any given drug, then compare those paltry numbers to the sum total of all people who have been cured by PLACEBO! Really, there is no other drug known to man that even comes close, including so-called ‘natural’ cures!

And, Placebo has NO SIDE EFFECTS! And what other drug can be said to have been tested by such a variety of respected researchers, by private corporations, government health agencies, top universities, and in every conceivable manner of study including the highly regarded ‘double blind’ study.

Is it not apparent that the very reason the placebo is used in these studies is that IT IS THE DRUG TO BEAT! Certainly in specific cases a very specialized and expensive drug can perform somewhat better than placebo, but when doctors are ‘in the trenches’, fighting an unknown malady, they call for placebo action. Have you ever heard ‘take two asprin and call me in the morning’? This age-old cure is in fact based on the placebo effect, so why not buy the original!

(now in super concentrated ‘Placebo MAX’, and ‘Placebo 24′, time release placebo). And we now guarantee that if original Placebo, Placebo MAX or Placebo 24 do not cure your ailment in 1 hour or less, you should see a doctor.

*Placebo family products are NOT to be used for cases of severe bleeding, stopped respiration, heart attack, poisoning or stroke.

If people will show that something is very important to them one will automatically start thinking that this is very important.

It’s not only with placebo… everything.

People can talk you into anything